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The fact is having a coveted blue tick at the top of your profile shows your brand presence is verified. Accounts with a Blue check on Instagram are the real deal and tend to attract more followers.
What is Instagram Blue Checkmark?
If you want to promote your brand and grow your followers. You should be considering getting confirmed on your social networks.
All major social media networks have different verification signs. Twitter and Facebook make use of a blue background and a white checkmark respectively. TikTok goes with a crown icon while Snapchat has a custom emoji.
The Instagram verification badge is a blue checkmark displayed right next to your username.
Like most premium social media networks getting verified is not always very easy and it’s not an option open to everyone.
But if you’re determined to get that verification checkmark right next to your username.
Stick with us on this article as we walk you through everything you need to get verified on Instagram.
Why Should You Get The Blue Checkmark on Instagram?
Some individuals and brands have that Instagram blue checkmark next to their usernames as a symbol of status. It’s like telling others out there that you’re the real deal.
Nevertheless, that is not the sole purpose of the verification process on social media networks.
It is tailored to help curb out identity thieves (fake accounts).
When you have that Instagram blue tick copy. You’re more or less communicating to everyone on Instagram that you are the real “Angela Rye”.
When you get your account verified. You’ll always see the verification tick close to your profile name and also in search in direct messages, and even within the comments section.
If you are still unclear whether the verification process will yield any benefits laid out below are some benefits. You get it when you earn that blue check on Instagram.
Be the First to Try New Instagram Features
When you successfully scale through the verification process individuals or brands will likely receive premium treatment from Instagram.
Once Instagram releases any new feature. It is first tested by verified users before it extends to other Instagram users.
For example, The swipe-up feature is made accessible to only verified blue-checked Instagram accounts.
In contrast, other users not verified or below the 10,000 follower benchmark can’t use it.
Furthermore, when it comes to search results Instagram always displays verified users first.
So when anyone is searching on Instagram. Your brand or profile will always be on the top list. While other non-verified users stay at the bottom.
It is not only specific to the search bar because it also cuts across the suggestion list and explores the page.
You Will Have a Distinct Reputation
With lots of fake accounts all over the place due to identity thieves. When you have that Instagram verification badge on your username.
You will have built a clean reputation for yourself. Other users will trust the content you post because it’s coming from the verified users and not some fake accounts.
That’s not all. Has a verified user. You will have more followers and more engagement on your account. Which is essential for individuals and brands that want to grow.
Get Sponsorship Offers
Lots of brands out there use Instagram as their central marketing channel.
So when you become a verified user. You’re more likely to drive some fair sponsorship offer from prominent brands that need Instagram influencers.
Before you can apply for the Instagram verified badge. Your account must have met the following criteria.
The Account Must Be Authentic: Before individuals or brands can be considered for the blue checkmark verification process. Their account must represent a registered entity, brand, or in most cases. It must belong to a real person.
The Account Must Be Unique: For you to be considered for the blue checkmark badge. The account must represent the unique presence of a person or business it represents.
However, Instagram gives language-specific accounts an exception. But asides from that other accounts must meet the verification criteria if there are to be considered.
The Account Must Be Complete: The blue checkmate is only opened for celebrities and public entities. It means you’re not allowed to have a private profile on the platform.
Furthermore, users need to have a complete profile. Your Instagram account must have a profile picture, posts in the feed, and a bio.
Asides from that the user profile shouldn’t include a “add me” link to other social media networks.
The Account Must Be Notable: For a successful verification, the Instagram account represents a well-known brand or public figure. Also, the profile must be frequently searched or featured in prominent news sources.
You must know that Instagram does not deal with paid or promotional content associated with account reviews.
Important Note: During the process of your verification. If you played a fast one by providing falsified information. Your badge will be removed and in most cases can even lead to the account deleted.
How to Increase Chances of Approval?
Instagram says that even if an account meets the verification criteria. It does not guarantee that such accounts will be giving the Instagram checkmark.
So to increase your chances of verification approval. It’s recommended that you apply the following tips:
Have a complete bio: The first thing Instagram looks out for when you apply for the Instagram verified badge copy is whether or not you have a complete profile.
So you have to make sure you’ve filled out all the necessary information fields in your profile bio.
Users have to include an authentic photo on their profile at least one post. You also have to provide accurate information for a business, brand, or yourself.
Become Newsworthy: If you want to increase your chances of getting that blue check badge on your Instagram account. You must be newsworthy.
The best way you can achieve this is to get your name or brand in the news. You can do this through press releases or perhaps by sending out media kits with your brand’s name or personal name in the media.
Optimize Your Online Presence: You have to optimize your online presence by making it highly searchable.
For example, If your name or brand is only visible on Instagram. The fact is that you’re less likely to be considered for verification.
You can use a professional tool like LinkedIn or Thrive Themes to increase your presence on other social media networks.
On the flipside guest posts seem to be very helpful when building a strong online presence.
Post Regularly: Though Instagram laid it out that users only need one post on their feed to apply for the Instagram blue check. You should post regularly before applying for the verification.
Increase Engagement: If you want to increase your chances of approval for the blue checkmark. You should have a strong follower engagement.
When you make customer engagement efforts. Your potential customers are more likely to tag your brand in their posts.
How to Apply for the Blue Checkmark (Step-by-Step)?
Outlined below is a step-by-step guideline to follow during the verification process to get the blue badge.
Step 1: Log into Your Account.
The first step is to log into your Instagram account. If you have more than one Instagram account, be careful to log into the one you intend to verify.
Step 2: Request Verification.
Once you’ve accessed your Instagram profile locate the Menu bar in the right corner and click on Settings (it looks more like a little gear).
On settings please navigate to the account icon and click on it. When you do that a dialogue box appears with several options. Click on request verification.
Instagram verification request step
Step 3: Confirm Your Identity.
An online form will display which you’ll have to fill out with the required information. Which includes your full name or professional name in the right category.
Full Name: Users are to fill out their legal name the same way it appears on their government-issued identity card (ID).
Nickname or Known as: You are required to provide the name of your brand or a name your audiences know you with.
For example, If you have a middle name or nickname that is more popular than your original name. You can fill that information here.
Category: There are several categories to pick from but you have to choose the suitable category for your Instagram account and not otherwise.
Some of these categories include sports, fashion, blogger/ influencer, news/ media, music, entertainment, brand/ business/ organization, and government/ politics.
You will have to upload your government-issued identity card. While businesses will have to upload their utility bills, tax returns, or article of incorporation.
On the other hand, individuals will provide their ID card, passport, or driver’s license. Make sure the name you entered while filling the form matches that on the documents.
Step 4: Click on send.
Instagram verification requirements
Once you’ve filled out the form correctly, click on the send button and wait for feedback from Instagram.
Frequently Asked Question for a Blue check on Instagram
Q. What follower benchmark do I need before I can request for IG blue checkmark?
Instagram does not lay out a specific follower benchmark before you can get verified.
Nevertheless, one of the core Instagram verification requirements is to have a noticeable account.
It means that such an account must be highly searched for, be it a brand, business, or individual.
Q. When will I get the Instagram verification badge close to my username?
Well, Instagram does not place any specific timeline regarding when users will get the blue checkmark close to their username.
When your verification gets approved. You have to wait for a couple of days, and the blue benchmark will be there before you know it.
Q. How can I show that I’m Authentic if my verification isn’t approved?
If you’ve applied all the tips laid out here. Your Instagram account will be successfully verified without hurdles.
But if you’re having a difficult time meeting up with Instagram Blue check verification. You can still show you’re authentic by applying the tips.
- Leverage Your Bio.
- Link from Official Sources.
- Use Instagram Stories.
- Improved Followers.
- Make Google Knowledge Panel.
- Publish Press Release, News and Magazine. (Ex:- Wikipedia Page, Forbes, entrepreneur, BuzzFeed, CNN news, USA Today, Medium, The Telegraph, Yahoo finance, Ny Jurnal, BBC etc)
Getting Instagram blue tick copy is vital for any brand or individual who wants to grow, even though it is not easy.
But if you follow the step-by-step guidelines we’ve revealed during this article. You will successfully have that verification Instagram next to your username.