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Way back in college, I can vividly recall how excited I was at the early stage of studies when we were barely introduced to graphic design service.
Arts have been my passion from birth, so living my dreams made me more enthusiastic; I invested more time reading through different information related to the field. With time, I thought I know the nitty-gritty of graphic design service.
And thought it was best to skip the lessons on easy Adobe Photoshop, colors, and shapes, but to my surprise, the odds were against me. What I once thought was simple became a rocket science, and I had to spend an entire semester only on color psychology.
The good news is, I used those moments to expand my skill, and this has given me the ability to share what’s most important with anyone within the shortest time frame. So without further ado, let’s take a look at some the fundamentals of graphic design.
What is Graphic Design?
Graphic design explains the profession or art of visual communication that deals with words, ideas, and images to communicate to the audience and produce an effect. It explains communication using ideas, designs, and visuals.
To fully comprehend the meaning, you need to understand the principle and element that serves as the basic rudiments of design. Before that, let’s take a look at.
What is a Graphic Designer?
A graphic designer is a visual communicator that creates visual concepts using hand or computer software. They are known to communicate an idea, inform, captivate, and inspire the audience using virtual and physical art with words, graphics, or images.
What Does a Graphic Designer Do?
Graphics designers are known to create a different visual concept to communicate ideas and solutions that inform, captivate, and inspire the audience.
To achieve this, the designer uses both technology and art to produce results in line with an expected concept.
They are there to help build a brand identity, increase its authority, and communicate its message to the right audience. Graphic designers are at the forefront of the sales and marketing companies.
Elements of Graphic Design
Elements of art explain all the basic visual units that serve as fundamental structures when conveying visual messages. Outlined below are some of the elements of graphic design.
Line – this element is known as the fundamental of all design; it can either be a thick, straight, curve, two dimensional, three-dimensional form. It defines an element created by two moving space.
Shape – this explains two-dimensional areas created with the use of lines. Abstract, organic, and geometric shapes are some examples.
Color – color is a pigment that creates different appearance; It attracts attention due to its psychological effect. Colors have three major features theses are the saturation, value, and hue.
Typography –when it comes to design, Typography is another significant factor that affects the message you’re trying to convey. Color, sizing, and spacing has to blend perfectly in different weights; these features add more life to the idea you’re trying to communicate.
Texture – refers to how rough or smooth an object feels when touched. Texture can either be soft, glossy, smooth, hard, rough, etc. This is yet another element that can be used to call attention. You can blend up these features with other elements like type, images, shapes, and colors.
Size – explains how large or small an object or image appears. Size is used in creating a perspective and also shows the position of an object.
Principles of Graphic Design.
The principle clearly explains how a designer can arrange different components on a page layout to ensure connectivity. Below are some of the principles associated with design.
Balance – Balance in graphic design is done using asymmetry and symmetry. It is achieved by striking a balance in weight; this means there needs to be an even distribution in lines, shapes, and other design elements to provides more stability and structure.
Alignment – This is also known as the state of been organized. All the elements and features must be aligned perfectly to create a seamless design. This means the bottom, top, center, and size should share a visual connection.
Proximity – Proximity explains the visual relationships that exist in the elements of design. Proximity increases viewer comprehension, minimizes clutter, and creates a focal point.
Repetition – once you have a pace on how to use the elements, the next phase is to repeat those patterns to create consistency all through the design.
Repetition in design helps to blend in elements and modify the design by creating an organized movement.
Types of Graphic Design
Technology has rapidly taken over, with a series of innovation that has affected almost all aspects of human lives, this development has also influenced the world of graphic by creating multifaceted platform.
The entire concept is made of different specialization and field. Below are some of the types of graphic design:
Corporate design – this explains the visual identity of a given company. It covers any element that serves as a brand identity. This type of graphic design is common in brand marketing, and it’s used to communicate a brand’s motive using shapes, colors, and images.
Marketing and advertising design – This is one of the most common types of graphic design. It involves billboards, flyers, magazine ads, social media graphics, brochures, content marketing, and many more.
Packaging design – explains displayed products; this design is done with visual elements like a sticker, label, or wraps. This is used to get products ready for sales or distribution.
Web design – graphic design is one of the major element of web design; although web design is not considered as graphic but to be effective, a web developer must have some of the fundamentals of combining different design elements like images, typography, and colors to create a pleasant, user-friendly interface.